The 7-Step Samson’s Process to Grow Your Brand
In order to get the best possible price from your produce, it’s necessary to build your brand amongst the retail sector to maximise your return on investment. This is the foundation of giving your produce a voice, identity, value and awareness – and ensures word travels quickly when it arrives in the markets, which puts the supply and demand equation in your favour.
a brand in
might seem like a
but when you
work with experts
who understand your
customers, and follow
a methodical process,
it’s less complex
than you think.
Building a brand in the markets might seem like a huge undertaking, but when you work with experts who understand your customers, and follow a methodical process, it’s less complex than you think.
We will conduct an interview and take photos of your farm: as soon as we take you on as a supplier, we’ll conduct either an in person or video screenshare video with you.
These photos are shared on our social media platforms to build anticipation and “buzz” of your produce arriving at the markets.
We conduct a training session with our sales team to educate them on your product and brand. We do this by sharing the interviews and photos with them at our weekly sales meetings.
As soon as your produce arrives, we package it in order to present your produce in its best light. What’s more, we take a photo pf the produce on the strands and send it directly across to you along with the key team members responsible for selling your produce.
During the day to day interaction with our customers, our salespeople share the story of your product on the marketplace floor.
We conduct several interviews with the buyers so you receive direct feedback from our customers, to know how product rates.
Following this, you have the option of a consulting session with our management team where we’ll make recommendations on what we can do to assist you in taking your brand to the next level.